Lets see what the brand trying to express itself:

Conceptual, natural clothes for urban living people. Individual, Transformer clothes design, free style, Great opportunity for modern clothes lovers

Concept:
Originality: How to become more eye-catching in ever-changing fashion world? Just naturally be yourself. With creative style and surprising details that inspired from fusion trends and real life, our core value of originality has been fulfilled in every single product.

Quality: fine natural materials, such as cotton, ramie, hemp, silk and wool, are used in most of our products. These breathable and environment-friendly fabrics create the wearing comfort, and also make you look good with natural elegant colors and texture.

Fun: single apparel can be dressed in many ways. Depends on what mood you are in, a top also could be a skirt, a shawl or even a scarf. Beyond the basic function, our designs bring in more fun while you are trying on them.

Style of the store: industrial post – modernism design

All of JNBY clothing is said to be made from natual materials and all materials are environmental friendly and comfortable to wear – designed for you only.

That’s one of the reason for its successful entry to the foreign market, since eco idea is more easily to be accepted by picky Americans or Europeans.

I personaly think I’m very suitable for its style and expression, tall and slim girls are the best presentation for their design.